If you are interested in where I come from, it helps to read these short articles that talk about the Dangerous Days for Advertising and a compelling case, which I tried to make with data, technology and the application of the same.
Hashbrown Systems has been involved with the good people of Out-of-Home media industry for far too long to call them anything other than that. There are two primary problems that I have identified:
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Sell the audience, do not sell the space.
I always ask the media owners and the people running the agencies that I know of, to sell the audience – the people, the customer, the consumer; though they always insist on pushing the size or the strategy associated with a particular place.
Now don’t get me wrong – the placement, size, and the accompanying strategy is very important and in fact, key to a successful Outdoor advertising campaign, but it all comes down to naught if the correct audience is not targeted.
This talks briefly on how to achieve that.
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Where is the ROI?
...or CPI for that matter.
This is where we come in and we have earlier discussed many times about our device – the iRED. Here is the first look. But creating a technology is one thing, and making an impactful business solution that actually benefits a bit player as much as a major player, is an entirely another play altogether.
Before we could advertise our traffic analytics services, we undertook a commercial project with one of the major Out-of-Home media owners in the country and the results were satisfactory enough for us to market the solution.
Without much ado, we present our Road Traffic Analytics & Location Analysis services, primarily aimed at media owners to sell their media more effectively with numbers, measurements, trends, and analysis.