Scientific numbers that are arrived at after painstaking research, rigorous sampling, testing and validation. The analysis can be used for pricing, planning, allocation and a whole gamut of other activities.
Traffic trends and psychographics, which provide a clear view of the audience, can be leveraged for better pricing and lowering of discounts with increased relevance.
Media allocated as per audience will help in increasing budgetary allocation of the total spend.
Data Mining of the surrounding areas and a thorough analysis of points of interest and pre and post campaign sales numbers would provide better attribution and actionable insights.
Access to first party verifiable and credible information would help design and implement a better marketing campaign.