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Services
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Intelligence & Analytics
Data intelligence and analytics services to help businesses take informed decisions.
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Application Development
Design, development and deployment of end to end enterprise applications for Web and mobile.
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Mobile Development
Native, high performing enterprise mobile application development for iOS and Android.
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Business Solutions
Intelligent software solutions, platforms and tools across industries for better management of sales, marketing and operations.
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Location Intelligence
Cloud based mapping software providing location analytics enabling users to optimize business opportunities.
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Cloud Services
Secure cloud solutions to help businesses scale in a fast, reliable and economical manner.
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Consulting
Personalized software consulting services and solutions by an in house expert team.
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Traffic Analytics
Comprehensive OOH advertising solution for agencies, brands and media owners for effective marketing planning.
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Media Campaign Planning
A complete media and campaign planning solution for media agencies, marketing planners, brands and advertisers.
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E-Commerce
Integrate digital sales with rest of the value chain with automated, algorithm-driven critical tools and approaches.
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Software Product Engineering
Product Focussed Software Design, Programming and Engineering Services for higher operational productivity.
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- Industries
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Products
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Purchasing.ai
A software for order generation and daily purchasing.
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Locationwise
A location verification solution that turns images into tamper-proof evidence.
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Machinedalal.com
An online marketplace for print and graphic machinery.
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OOH
Outdoor media monitoring software to manage campaigns, vendors and clients.
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Advanced Media & Campaign Planning Platform as a Service
Bespoke application platform for Data-Driven campaign planning, Media Management, Psychographic Analysis, and Marketing Activations.
Salient Features
Design an outstanding campaign by targeting the right audience, in the right places and by allocating optimally across various media. The distinctive elements of our data-driven media planning platform are:
Demographic Evaluation
Determine your audience based on Gender, Income Level, Age Group, Employment Status and Literacy. Target audience metrics may be further improved by combining other first-party data that you might have access to.
Recommendation Engine
Machine Learning-based recommender system suggests highly pertinent areas for campaign activation. The engine complements human intelligence to determine areas based on Points of Interest, Demography, Traffic Trends, Psychographic Analysis and also provides estimated audience reach, impressions and circulation.
Media Selection
Sieve through the available media or import media or create a suitable mandate for media planners. We provide clearly-written APIs that enable the inclusion of media of various formats - billboards, digital screens, unipoles, gantries, cantilevers, transit, posters and non-classified media types.
Media Management Platform
The software manages thousands of media types, spread across geographies, segmented according to consumer or audience or psychographic analysis/user persona. The decentralized nature of outdoor advertising and marketing makes planning over media formats, geographies, and markets, a challenge that is comfortably addressed and solved. The platform can be plugged into your existing ERP/CRM or can be your first step towards building a comprehensive media planning and management platform.
Billboards, Hoardings, Displays and related media formats
The system is compatible with all types of outdoor advertising structures - advertising pillars, unipoles, gantries or cantilevers. Various sizes, relative positioning and the quality of the media is clearly defined.
Transit Media
Buses, Trams, Metro and motion formats that cater to commuting audience or the audience that often comes in contact with transit media. The media on transit is highly complicated, extremely fragmented and in large numbers. We have formative experience with transit media advertising audit and monitoring.
Wall paintings, Posters and non-classified media
Special media formats have a special place in ATL and BTL campaigns and there are brands that specialize only in these formats. These formats shift, locations change, and at all times, brands and advertisers deal with a gamut of media owners spread across different geographies.
Integrated Platform for Media and Planning
A successful out-of-home campaign requires harmony among various stakeholders involved – media planners, media owners, and media agencies - apart from the creative. Meridian is an open platform that integrates physical data such as media with demographics and location data for analytics and context.
Agencies
Media agencies have years of experience running campaigns of various sizes, durations and budgets. The platform is an ideal place for them to plan a campaign around the needs of brand and media availability.
Media Owner and Vendors
The platform allows for media to be qualified, audited, measured and contextualised according to the city, neighbourhood, points of interest and demographics that include gender ratio, age groups, literacy and employment information.
Brands and Advertisers
Advertisers have needs that shift with product category, customer and target audience. The platform is geared towards operations as OOH media planning requires coordination with multiple stakeholders simultaneously. The platform makes planning convenient, effortless and efficient.
Contextual Planning and Psychographic Analysis
Qualitative research, coupled with traffic analytics, points of interest data, demography and market segmentation.
Psychographic Analysis and Segmentation
The advanced platform brings millions of data points together and also makes it possible for users to integrate their own and other propriety data to analyse and take an informed approach towards media and advertising planning.
The market for branding and that for customer acquisition is totally different within the same geography. Moreover, it shifts and changes. There is a great scope for experimentation and of mistakes.
The software increases the scope and reduces the error by way of organized data, clean visualizations and inclusion of statistical tools for intelligent analysis.
Statistical Clusters
We deploy machine learning algorithms to create a statistically valid point for campaign activation. For an area with significant number of points of interest and a sufficiently large target audience, algorithms recommend points around which media must be installed for maximum impact.
Clusters may be coupled with additional data for better decision making.
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Heat Maps for Activation
A lot of data can be layered and heat maps may be generated to provide specific areas for a proposed campaign. The areas are usable i.e., the areas can be converted into a mandate for agencies or the media planners to follow through.
Read MoreFirst-Party Data
The platform employs the most valuable and the most cost-effective form of data. First-party data is highly qualitative and most effective to help design a winning media campaign. It is also more accurate than anything provided by third-party providers and most importantly, there is no violation of user privacy.
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Lookalike Audience
The platform enables cohorts, which could represent demographics and display similar interests based on user personas and other characteristics. The platform enables locating similar audiences in other areas and makes for a highly efficient planning process.
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User Persona
User personas are fictional characters based on the need of a campaign. User personas can help uncover new areas for activations. The platform has an in-built feature to define and train machine learning models that employ user personas for area recommendation and analysis.
Psychographic Segmentation
Divide the audience into clearly defined groups, sub groups, interests, consumer behaviour and various socio-economic factors. Psychographic segmentation curates an optimized targeted plan. It also helps in developing new media along the lines of data-driven insights.
Integrated Out-of-Home Technology Stack
The complete set of software applications and platform services to effectively and intelligently manage and administer all aspects of an outdoor advertising and marketing campaign.
Media Planning
Data Driven planning that use machine learning algorithms to assist in decision making. Location Intelligent analysis makes media planning for advertising campaigns precise and definitive.
Showcase Compass
Compass is a planning tool that showcases the best Hashbrown Systems has to offer when it comes to data analytics, application of machine learning into a commercial software, programming, development and mobile application design and deployment.
Media and Campaign Planning Platform as a Service
Business Presentation
A selective service proposal that details the methodology, process and the scope of the solution. Kindly contact us for a detailed assessment.
A short Explanatory Video
Our first deployment for U.S. Advertising Agencies was audited by KPMG and had been a great success in terms of exponential revenue growth for our client.
The business success of our client is the true testament to the capability of the software.
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Contact Us
We are constantly evolving, innovating and creating new products and services. If you have a specific problem that needs attention or you would just like to understand more about the scientific methods we employ, drop us a message and we will get back to you.
Hashbrown Systems is always at your beck and call.