Integrated OOH Technology Stack
Planning, Audit, Media and Brand Management & Performance Analytics
The Ooh suite by Hashbrown Systems is the complete set of applications, systems and software to efficiently, effectively and intelligently manage and administer all aspects of an outdoor advertising and marketing campaign.
The system appropriates Data Analytics, Machine Learning and Geospatial analysis to create set of location intelligence tools that support planning, execution, auditing and provide valuable insights before, after and most importantly during the course of a campaign.
Our Media Planning platform is one of a kind marvel for all the stakeholders of Out-of-Home industry. It captures, classifies, segments and compartmentalizes millions of POIs into one persuasive and functional tool.
Billboard, Hoardings, Displays
And other related Media
Intelligently identify ideal locations to place displays for maximum brand awareness.
Buses, Trams, Metros, et al.
Agile Route Selection facilitates microtargeting, better planning and much larger spread of message.
Hashbrown Systems is pioneer in outdoor monitoring and audit solutions. Our software has been duly audited by one of the big four companies and the results are accepted by industry readers.
The management portal has access control for vendors, field executives and clients besides options to generate reports and manage daily activities.
Vendor transmits on the ground data by smart phone application. The information is verifiable and tamper proof.
The client has a 360-degree view of the campaign and gets up to date information by way of regular visits by internal auditing team and through vendors.
We at, Hashbrown Systems 3d print cameras for different locations, train the model to identify and count traffic for brand manager to analyze the effectiveness of a campaign, and gauge performance of advertisements at a particular location.
We collate demography data with millions of points of interest data that we have access to, and provide a clear picture of an intended target group. Identify and reach your audience quantitatively.
Estimate Return on Investment (ROI) of total campaign or single location by a thorough scientific and statistical analysis and deploying the PEEP - our bespoke 3d printed camera that counts, identifies and analyses traffic.
The complete set of software applications and platform services to effectively and intelligently manage and administer all aspects of an outdoor advertising and marketing campaign.
Our integrated systems and software have transformed the agencies that use our applications. The boost in productivity, capability and performance have translated info increased efficiency, automation and most importantly, profits.
We are constantly evolving, innovating and creating new products and services. If you have a specific problem that needs attention or you would just like to understand more about the scientific methods we employ, drop us a message and we will get back to you.
Hashbrown Systems is always at your beck and call.