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Servicesexpand_more
Services arrow_right_altWe offer expertise across diverse domains, providing bespoke solutions for various business needs. Explore our services and find the right fit for your goals.
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Intelligence & Analytics
Data intelligence and analytics services to help businesses take informed decisions.
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Application Development
Design, development and deployment of end to end enterprise applications for Web and mobile.
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Mobile Development
Native, high performing enterprise mobile application development for iOS and Android.
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Location Intelligence
Cloud based mapping software providing location analytics enabling users to optimize business opportunities.
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Consulting
Personalized software consulting services and solutions by an in house expert team.
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Cloud Services
Secure cloud solutions to help businesses scale in a fast, reliable and economical manner.
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Traffic Analytics
Comprehensive OOH advertising solution for agencies, brands and media owners for effective marketing planning.
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Media Campaign Planning
A complete media and campaign planning solution for media agencies, marketing planners, brands and advertisers.
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E-Commerce
Integrate digital sales with rest of the value chain with automated, algorithm-driven critical tools and approaches.
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Software Product Engineering
Product Focussed Software Design, Programming and Engineering Services for higher operational productivity.
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Data Science & AI
Turn your data into insights, anticipate trends, and unlock new business opportunities with AI, analytics, and automation.
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Industriesexpand_more
Industries arrow_right_altWe build intuitive software products and platforms that address unique industry challenges, streamline operations, drive efficiency, and deliver results tailored to each industry’s needs.
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Productsexpand_more
Products arrow_right_altExplore our range of software products powered by AI and data analytics, trusted by businesses to optimize workflows and drive impactful results. See how our solutions help make a difference for you.
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Locationwise
A location verification solution that turns images into tamper-proof evidence.
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OOH
Outdoor media monitoring software to manage campaigns, vendors and clients.
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Meradesh.org
Open data visualisation platform of Hashbrown Systems.
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Moshpit App
Remotely manage your retail branding, out-of-home advertising campaigns and manage assets on the field.
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Brand Manager
Designed for senior executives, the Brand Manager mobile application is a user-friendly tool that streamlines marketing operations, minimizes waste and pilferage, and helps achieve campaign objectives.
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Platformsexpand_more
Platforms arrow_right_alt
Explore the platforms we have built by combining technology, data, and intelligence to address complex business needs across industries. Designed to scale, adapt, and deliver real-world impact.
Outdoor Advertising & Marketing
Integrated OOH technology stack to plan, monitor, and manage your outdoor advertising campaigns.
Comprehensive solutions for OOH campaign planning, auditing, media monitoring , and performance analytics.
The Hashbrown OOH Suite
The OOH suite by Hashbrown Systems is a complete set of tools & applications to efficiently and effectively manage and administer all aspects of an outdoor advertising and marketing campaign. The system appropriates Data Analytics, Machine Learning and Geospatial analytics to create a set of location intelligence tools that support planning, monitoring, auditing and provide valuable performance metrics, after and most importantly during the course of a campaign.
OOH Campaign Planning
The planning tool analyzes millions of data points and location clusters to build data-driven plans for outdoor advertising and branding campaigns.
OOH Monitoring & Audit
Integrated suite of applications that provide a complete view of your campaigns, ensure compliance, and provide real-time proof of performance.
Analytics, Impressions & Insights
Analyze campaign performance metrics using traffic data, impressions, reach, and on-ground activity insights.
Outdoor Media Campaign Planning
Our Media Planning platform is one of a kind marvel for all the stakeholders of Out-of-Home industry. It captures, classifies, segments and compartmentalizes millions of POIs into one persuasive and functional tool.
Pinpoint Premium Hotspots
Identify hotspots based on consumer cohorts, footfall density, POIs, and understand where your target audience is located.
Impressions, Reach & Analytics
Analyze estimated reach, impressions, audience behaviour, and target areas with the highest audience density and concentration.
Build Media Plans
Add media assets to your plan and visualize your entire campaign on an interactive map.
Audit, Monitoring & Management
Our audit and media monitoring software is an integrated suite of tools and applications built on our proprietary technology. The software is designed to monitor and manage large-scale OOH campaigns across multiple locations. Campaign performance is monitored through geo-tagged images, verified locations, and site condition remarks.
Out-of-Home Media Monitoring & Verification Services
We offer Independent Monitoring and Verification Services for Out-of-Home campaigns. Our field teams carry out on-ground site checks, capture geo-tagged, time-stamped photos, and record site condition and campaign status as it unfolds. We provide Excel & PDF reports, including proof of performance, campaign progress, and location metadata.
Analytics, Insights & Visualization
Our OOH suite integrates location intelligence and movement data to measure, classify, and visualize the impact of your OOH campaigns. For agencies and brands to analyze movement, exposure, and location performance through an objective, data-first approach.
Real Time Traffic Analysis
Measure, classify, and analyze vehicle and pedestrian circulation. Our software identifies high-level trends and seasonal patterns to help you gauge the true effectiveness and visibility of every outdoor media asset.
Location Analysis
Location analysis combines demographic data with millions of Points of Interest (POIs) to deliver a quantitative view of audience presence, behaviour, and surroundings. By evaluating site and area-level characteristics, the system identifies target cohorts and lookalike audiences, providing a clear understanding of your target audience.
Impressions & Cost Metrics
Assess your campaign performance with data-backed ROI calculations. Our software provides estimated impressions, reach, and cost metrics for individual sites or suggested clusters, making it easier to plan and run highly effective campaigns.
Performance Data & Visualization
Track campaign performance through intuitive charts and graphs. Visualize how your media is performing in real-time to see which locations are working best. The dashboard provides a clear campaign overview and ensures compliance across all media placements.
Build your own OOH tech
Build your own Outdoor Advertising Management Software that includes an array of tools and application for media & campaign planning, audit & monitoring, and reporting and analytics for the out-of-home industry.
Media Planning
Design your own data-driven planning tool that uses machine learning algorithms and location intelligence. Create precise and definitive media plans to optimize your advertising campaigns.
Monitoring and Execution
Develop mobile applications with tamper-proof mechanisms that provide real-time updates and verifications and deliver quantifiable results to ensuring 100 % compliance.
Road Traffic Analytics
Incorporate comprehensive solutions to measure, classify, and analyze road traffic. Utilize these insights for better planning, effective branding, and marketing attribution; these insights are a true indicator of trends, circulation, and ROI for your out-of-home media.
iStrat
iStrat is our proprietary pricing algorithm designed for outdoor media owners. It uses historical sales data, occupancy, seasonality, repeat usage, and audience context to suggest pricing and discount ranges. Recommendations adjust based on factors such as brand type, frequency, and demand patterns, helping sales teams respond to market conditions without relying on ad-hoc discounting.
Products & Applications
The Hashbrown OOH suite consists of specialized tools designed to manage every aspect of an outdoor advertising campaign. A planning tool that analyses millions of data points and brings location data to life with interactive heatmaps and geo mapping. For field operations, we have an audit app for real-time monitoring and tamper-proof reporting directly from the campaign site. To tie it all together, we have developed a dedicated dashboard and mobile app to track compliance and campaign performance.
Moshpit
Audit & Reporting
Meridian Prime
Planning & Location Intelligence
Brand Manager
Performance & Review
Industry Experience
We have partnered with some of the prominent names in the out-of-home industry. Our technology and audit solutions have helped organizations across various categories manage their media assets and verify campaign execution with precision and transparency.
Case Studies
Tales from the World where Ideas Take Form.
Let’s talk about your Outdoor Advertising projects!
Whether you want to automate your field audits or get better data for your campaign planning, we are ready to show you how our tools can help. Just fill out the form below and we will get in touch.
Contact Us
We are constantly evolving, innovating and creating new products and services. If you have a specific problem that needs attention or you would just like to understand more about the scientific methods we employ, drop us a message and we will get back to you.
Hashbrown Systems is always at your beck and call.
Schedule a conversation to define scope, priorities, and the path forward.
Book an Appointment