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Services
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Intelligence & Analytics
Data intelligence and analytics services to help businesses take informed decisions.
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Application Development
Design, development and deployment of end to end enterprise applications for Web and mobile.
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Mobile Development
Native, high performing enterprise mobile application development for iOS and Android.
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Business Solutions
Intelligent software solutions, platforms and tools across industries for better management of sales, marketing and operations.
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Location Intelligence
Cloud based mapping software providing location analytics enabling users to optimize business opportunities.
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Cloud Services
Secure cloud solutions to help businesses scale in a fast, reliable and economical manner.
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Consulting
Personalized software consulting services and solutions by an in house expert team.
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Traffic Analytics
Comprehensive OOH advertising solution for agencies, brands and media owners for effective marketing planning.
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Media Campaign Planning
A complete media and campaign planning solution for media agencies, marketing planners, brands and advertisers.
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E-Commerce
Integrate digital sales with rest of the value chain with automated, algorithm-driven critical tools and approaches.
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Software Product Engineering
Product Focussed Software Design, Programming and Engineering Services for higher operational productivity.
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- Industries
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Products
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Purchasing.ai
A software for order generation and daily purchasing.
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Locationwise
A location verification solution that turns images into tamper-proof evidence.
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Machinedalal.com
An online marketplace for print and graphic machinery.
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OOH
Outdoor media monitoring software to manage campaigns, vendors and clients.
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Platform.meradesh.org
Electoral Technology that strengthens the Social Contract between Voters and their Representatives.
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Meradesh.org
Open data visualisation platform of Hashbrown Systems.
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Moshpit App
Remotely manage your retail branding, out-of-home advertising campaigns and manage assets on the field.
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Brand Manager
Designed for senior executives, the Brand Manager mobile application is a user-friendly tool that streamlines marketing operations, minimizes waste and pilferage, and helps achieve campaign objectives.
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Meridianapi.com
Meridian.API brings all relevant data assets to one place, provides critical consumer insights, and helps you build campaigns on proven data-driven strategies.
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Digital
Transformation
in
Sales & Distribution Network
for a leading food production and marketing company
Tools, Techniques & Technologies
- Data Analytics & Machine learning to analyze structured data.
- Location Intelligence and Mapping for demand distribution of hundreds of SKUs.
- NLP/Ai for identification and classification of SKUs whilst capturing demand at source.
The entire infrastructure is managed on Microsoft Azure Cloud and the good people of Hashbrown have created an agile, efficient and constantly connected enterprise.
Client Profile
Annual Turnover ~ 200cr+
Founded in 1995
SKUs – 500 +
Our client is a major manufacturer and supplier of processed food, condiments and sauces to food service industry. The company also procures directly from marginal farmers and Agri-producers, besides their normal supply chain. This altruistic policy does add to their logistics.
The company had grown organically from a single distribution point and single product to working with over 200 distribution partners around the country besides export partners in the South Asian market.
As of now, the client manufacturers, packages and supplies, over 400 SKUs to over 10,000+ retail points.
The Next Phase of Growth
Our client was competing not only against an onslaught of domestic and international players but the market forces that increased attrition rates in the sales and distribution department.
They needed a partner that would understand how their process worked and the migration to any new system was to transpire without retrenchment of existing workforce.
Hashbrown Systems proposed a bespoke cloud enterprise solution with zero software procurement cost and no user/usage licensing fee.
The secure system runs on the client’s servers with scheduled physical back-ups and extracted efficiencies across the total spectrum of the company in the areas of
- Demand, Order and Distribution
- Predictive Analytics
- Waste Reduction
- Lead Time and Logistics
- Sales of Long-Tail Products
- Customer / Market Acquisition
The secure system runs on the client’s servers with physical back-up at their location. The agile and scalable system handles all forms of sales transactions, improved ordering mechanism across the company’s spectrum, increased logistics efficiency and improved.
Dealer, Distribution and Brand
Greater Synergy through Stronger Relationships
We deployed an AI model based on natural language processing that identified demand at source and streamlined order generation for distributors and suppliers. Distributors were able to deliver higher volumes at greater frequency for similar capital allocation.
The company had grown organically from a single distribution point and single product to working with over 200 distribution partners around the country besides export partners in the South Asian market.
- Direct Orders from Suppliers, Vendors and Distributors.
- Orders from retail consolidated and routed to their respective suppliers and distributors
- Order Consolidation through market representatives.
Demand automation, consolidation and integration ensured greater transparency at all levels and faster turnaround from the Brand to the distributors.
Centralized Operations
Hashbrown Systems developed enterprise applications for the web and mobile that centralized sales operations for our client.
A secure hierarchical structure was deployed that reduced the need for managerial oversight. The direct cost savings were dwarfed by increase operational efficiently and flow of information between teams distributed geographically.
Efficient flow of information resulted in efficient flow of goods and logistics and demonstrated significant reduction in wastage and spoiled goods.
Improved Supply and Distribution
Adaption of advanced analytics and integration into the CRM, provided insights that demonstrated faster routing of goods from manufacturing facility to the distributor.
The brand was able to capture demand on time and consolidate the total requirement of their partner distributor. Products that met the required criterium were shipped directly to the distributor.
On-demand consolidation also enabled faster fulfilment from the Brand.
Conversion to Prepackaged Delivery Model
Application of Data Analytics and Machine learning algorithms on demand and delivery cycle of each SKU mapped to the point of sale, indicated data that enabled our client to try prepackaged models at high demand dealers and outlets.
- Unfastening Demand for Brand’s Long-Tail Products
- New Market Identification for Penetration
Optimized Distribution
By analyzing demand and by increasing the frequency of delivery, we created optimized ordering cycles that unfastened demand for Brand’s Long-Tail Products.
There was significant reduction in wastage, lower product returns; and in their two primary markets -- trials for Real Time fulfilment were conducted, by applying predictive analytics on customer data and behavior.
“ There was remarkable improvement in direct and indirect sales. We were able to discover new markets and allocate marketing resources in a much more optimized way. Hashbrown Systems has superabundant market data – this was the most surprising discovery. They ensured zero manpower retrenchment. A primary requirement of ours. Today, we lead the market by miles in our categories, with one of the largest food production company in the world, a distant second.”
OOH Monitoring System
The OOH Monitoring system by Hashbrown Systems is an integrated suite of services that incorporates all aspects of an outdoor advertisement campaign. The solution unifies the services provided by the Vendor, verifies the activity by tamper-proof mechanism, integrates the data and information into a CRM that provides real time updates and reports to the advertiser/client by way of web portal and personalized mobile applications.
Know More About OOH