Plan a Successful Location-Based BTL Campaign

Below-the-line (BTL) campaigns are marketing strategies targeted toward a specific audience. These campaigns are focused on conversion rates and reaching targeted audiences identified as potential customers. It is a powerful tool for brands to build a personal connection with potential customers. Unlike above-the-line (ATL) campaigns, which aim to reach a diverse audience to raise brand awareness, BTL campaigns are more precise and personalized.  

A successful BTL campaign is the perfect blend of research, creativity, and effective execution with technology.  

The first step in planning a BTL campaign is identifying your target audience. It's also important to reach your customers where they are. Usually, BTL campaigns are placed at high-traffic locations to directly interact with the target audience. It may seem challenging at first, but with Hashbrown's complete suite of Ooh planning and monitoring system, you can accurately identify target campaign locations based on your target audience.  

We employ data analytics, machine learning, and geospatial analysis to create a set of location-intelligent tools and applications so you can effortlessly yet effectively reach your potential customers through outdoor advertising.  

Hashbrown's Ooh Monitoring System Assures 100% Compliance  

Our Ooh audit and monitoring system is accepted by the industry leaders and audited by one of the Big4 firms.  

This platform lets you design an outstanding campaign targeting the right audience, at the right place, and at the right time.  

Demographic Evaluation  

Accurately determine your audience based on their income and consumption levels. Analyze their interests, behaviors, and socio-economic factors to target specific audience groups. 

Real-Time Traffic Analysis  

Analyze road traffic to identify high-traffic areas and examine the effectiveness and performance metrics of the campaign at a particular location.  

Strategic Media Selection  

Know your target audience and choose the most resonant media format from billboards, digital screens, transit, or posters that best connect with your potential customers. 

Manage Multiple Campaigns 

Monitor and manage multiple campaign locations at the same time with the help of real-time images and videos captured.  

A successful below-the-line campaign requires planning targeted campaign strategies. By understanding your audience, identifying profitable campaign locations, and leveraging technology, you can create a campaign that effectively reaches and resonates with your target consumers. 

With our Ooh audit and monitoring system, we were able to monitor over 150,000+ campaign locations for one of the largest outdoor agencies in India. 

To know more about our successful management of outdoor advertising campaigns for our client, delve into this detailed case study. 

Plan, execute, and monitor successful outdoor advertising campaigns with Hashbrown's Ooh Monitoring System.  

Schedule an appointment now!