Accurately Identify Your Target Audience

In the ever-evolving landscape of advertising, capturing the attention of the right audience is of paramount importance for any marketing campaign. And OOH advertising is an effective way to connect with customers in real-time. It offers targeted reach, constant exposure, and higher engagement while being non-intrusive, and has a longer lifespan than other forms of advertising.

One of the determining aspects of an out-of-home campaign on which its success hinges is targeted placement. The strategic positioning of the advertisement ensures that it is right there at the right time and in front of the right audience. However, reaching your target audience directly through OOH ads may seem challenging due to the lack of control and certainty over who sees your ads outdoors.  

This is where Hashbrown steps in to help you effectively ensure that your desired demographic encounters your outdoor advertisements by employing data analytics, machine learning, and geospatial analysis.

Capture, classify and segment Millions of Points of Interest (POIs) to identify locations ideal for placing ads with Hashbrown.

Reach your target audience where they are.

Employ the power of data, strategy, technology and tools to amplify your campaign's performance. 
 

• Data-Driven Media Planning: Use data to target desired audiences based on location, demographics, and behaviors, placing ads accurately and maximizing campaign impact.
• Location Identification: Advanced analytics and geospatial analysis help you find optimal display locations based on factors like foot traffic, visibility, and proximity to target audiences.
• Geo-Targeting: Narrowing down the focus OOH campaigns to specific areas where the target audience is present increases cost-effectiveness and campaign efficiency. Achieve the desired number of impressions and reach while minimizing wastage.
• Demographic Insights: Customize OOH campaigns to resonate with specific audience segments by utilizing demographic insights.
• Psychographic Segmentation: Analyze interests, behaviors, and socio-economic factors to define and target audience groups with similar psychographic profiles for personalized messaging and stronger connections.
• Statistical Clusters: Identify areas with similar consumer characteristics, allowing for more precise ad placement.
• Heat maps: Analyse visual representations of foot traffic and engagement patterns, aiding in selecting prime advertising locations.

Identifying your target audience and strategically placing ads in prime locations where they are present is crucial to ensure the success of OOH ad campaigns. Hashbrown's Out-of-Home Auditing and Monitoring System enables you to do so effectively by employing advanced technologies and empowering you with the data and tools to make better decisions.  

Transform their OOH campaigns into highly targeted, impactful experiences with Hashbrown!  

Schedule a consultation now!