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Road Traffic Analytics for Outdoor Advertising

Hashbrown unifies customer experience for advertising companies using data insights in real time

09/25/2019

Guru Cingh

This post is not about the merits and demerits of location intelligence and spatial analytic; and it is not about identifying audience segments from offline behavior or understanding consumer activity by not disrespecting the digital privacy of various customers.  

It is about how Hashbrown Systems designs and deploys data visualization tools that provide greater insights to out-of-home media owners, outdoor advertising agencies, media planners and brand marketeers.  

And it is also about IOT devices invented in-house at Hashbrown Systems that capture traffic data in real time, segregated it, classifies it and makes it relevant and meaningful for brands and their marketing department.  

At Hashbrown, we unify customer experience for advertising companies by connecting data with insights in real time.  

Here is a glimpse of one particular location where our iRED camera is installed.

 

Day-wise segregation

Date Day-Wise Count
7/25/2019 39986
7/26/2019 41940
7/27/2019 42810
7/28/2019 35760
7/29/2019 41040
7/30/2019 44280
7/31/2019 40260

 

Hour-wise segregation

Date 9-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19
7/25/2019 6180 4320 4080 3420 4980 4166 3120 1980 4320 3420
7/26/2019 6120 2520 5400 2040 3240 6240 3240 2760 5700 4680
7/27/2019 3060 6660 4380 3600 5100 2880 3390 4560 4320 4860
7/28/2019 3360 3120 4080 2940 4200 4020 4680 1800 3000 4560

 

Type-wise segregation

Date Pedestrian 2 Wheeler 3 Wheeler 4 Wheeler Buses Heavy Vehicle
7/25/2019 180 1320 660 3960 30 120
7/26/2019 60 1860 180 3660 6  240
7/27/2019 180 1920 180 2640 6 120
7/28/2019 120 1320 600 4800 18 120

 

Weekly Report of IISER 286076


The above is for one location.  

We process such data for hundreds of locations in real time and integrate it with decision making tools for advertisers and marketers.  

Compass is one such successful product out in the market, but a better idea would be to contact us, take a demonstration and explore further how Hashbrown fits into your scheme of things. 

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