This post is not about the merits and demerits of location intelligence and spatial analytic; and it is not about identifying audience segments from offline behavior or understanding consumer activity by not disrespecting the digital privacy of various customers.
It is about how Hashbrown Systems designs and deploys data visualization tools that provide greater insights to out-of-home media owners, outdoor advertising agencies, media planners and brand marketeers.
And it is also about IOT devices invented in-house at Hashbrown Systems that capture traffic data in real time, segregated it, classifies it and makes it relevant and meaningful for brands and their marketing department.
At Hashbrown, we unify customer experience for advertising companies by connecting data with insights in real time.
Here is a glimpse of one particular location where our iRED camera is installed.
Day-wise segregation
| Date |
Day-Wise Count |
| 7/25/2019 |
39986 |
| 7/26/2019 |
41940 |
| 7/27/2019 |
42810 |
| 7/28/2019 |
35760 |
| 7/29/2019 |
41040 |
| 7/30/2019 |
44280 |
| 7/31/2019 |
40260 |
Hour-wise segregation
| Date |
9-10 |
10-11 |
11-12 |
12-13 |
13-14 |
14-15 |
15-16 |
16-17 |
17-18 |
18-19 |
| 7/25/2019 |
6180 |
4320 |
4080 |
3420 |
4980 |
4166 |
3120 |
1980 |
4320 |
3420 |
| 7/26/2019 |
6120 |
2520 |
5400 |
2040 |
3240 |
6240 |
3240 |
2760 |
5700 |
4680 |
| 7/27/2019 |
3060 |
6660 |
4380 |
3600 |
5100 |
2880 |
3390 |
4560 |
4320 |
4860 |
| 7/28/2019 |
3360 |
3120 |
4080 |
2940 |
4200 |
4020 |
4680 |
1800 |
3000 |
4560 |
Type-wise segregation
| Date |
Pedestrian |
2 Wheeler |
3 Wheeler |
4 Wheeler |
Buses |
Heavy Vehicle |
| 7/25/2019 |
180 |
1320 |
660 |
3960 |
30 |
120 |
| 7/26/2019 |
60 |
1860 |
180 |
3660 |
6 |
240 |
| 7/27/2019 |
180 |
1920 |
180 |
2640 |
6 |
120 |
| 7/28/2019 |
120 |
1320 |
600 |
4800 |
18 |
120 |
| Weekly Report of IISER |
286076 |
The above is for one location.
We process such data for hundreds of locations in real time and integrate it with decision making tools for advertisers and marketers.
Compass is one such successful product out in the market, but a better idea would be to contact us, take a demonstration and explore further how Hashbrown fits into your scheme of things.