Heatmap is quite an intuitive data visualization technique. Especially in a scenario where a lot of decision making is required, e.g. while creating an Out-of-Home media plan for a consumer product targeted to a certain demographic population residing in certain geographic areas.
Heatmaps uncomplicate decision making on our planning platform. If you look at the image below, it clearly depicts activation point for pharma or related product.
It simply does not get simpler than that.
The planner just has to find the relevant areas, create a mandate for the geography and forward it to the media agency for media site availabilities and other related operations.
We have years of experience designing software and applications for stakeholders of Out-of-Home media and advertising industry. Learn more about our OOH Technology stack here.