A Look Into Lookalike Audience

Our planning platform employs data analytics in real time to provide insights for intelligent decision making. Let me try to break this down for you, in the context of designing a media plan based on prior decisions.  

If you were an automotive brand, launching a two-wheeler targeted at a certain demography with another set of characteristics – could be income group, preferences, consumption behavior and most expected path of travel.  

You would create an audience like this – 

Read the case study to learn more.  

And determine location like this -- 

The audience and the characteristics can be combined to form a cohort and the same cohort may be repeated for different cities for planning.  

Contact Hashbrown to learn how we can design smarter tools that employs data to enhance critical business decision making in planning, marketing, sales and operations.