A Look Into Lookalike Audience

Build consumer cohorts of specific demographics, displaying similar characteristics and interests.

Ooh | 01/21/2021 UTC
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Our planning platform employs data analytics in real time to provide insights for intelligent decision making. Let me try to break this down for you, in the context of designing a media plan based on prior decisions.  

If you were an automotive brand, launching a two-wheeler targeted at a certain demography with another set of characteristics – could be income group, preferences, consumption behavior and most expected path of travel.  

You would create an audience like this – 

Graphical user interface

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Read the case study to learn more.  

And determine location like this --