A Look Into Lookalike Audience

Our planning platform employs data analytics in real time to provide insights for intelligent decision making. Let me try to break this down for you, in the context of designing a media plan based on prior decisions.  

If you were an automotive brand, launching a two-wheeler targeted at a certain demography with another set of characteristics – could be income group, preferences, consumption behavior and most expected path of travel.  

You would create an audience like this – 

Read the case study to learn more.  

And determine location like this --