Transforming OOH Advertising through Technology and Transparency

In today's world, where clicks, likes, and pageviews dominate the advertising landscape, out-of-home (OOH) advertising stands out as a core medium that delivers real consumer impressions. Unlike online ads that can be blocked and skipped (or viewed by bots), OOH advertising is always on, surrounding and immersing consumers with powerful messages wherever they live, work, travel, shop, and play. In short, it is an effective way to reach and engage your target audience. 

However, OOH advertising also comes with its own set of challenges and complexities. How do you select the best OOH locations for your campaign? How do you verify that your ads are displayed correctly and timely? How do you measure the performance of your OOH campaign? How do you optimize your campaign based on real-time data and feedback? 

These are some of the questions that Hashbrown Systems can help you answer and empower you to plan, monitor and optimize your OOH advertising performance and achieve a higher return on investment (ROI). Our integrated package of software, systems and applications enables you to oversee and manage all aspects of an OOH advertising and marketing campaign in an effective, efficient and smart way. It includes the Moshpit App, Meridian.API, and the Brand Manager App, which enable convenient management of multiple locations, campaigns, and vendors from any location. 

The system helps you to plan, monitor and optimize your OOH advertising campaigns with the following features: 

Location-based targeting 

Maximize campaign impact by reaching specific areas and delivering your message to the right people at the right time. The system uses location intelligence, a cloud-based mapping software that provides location analytics and optimization for businesses. You can select the best OOH locations based on traffic data, audience demographics, and competitor analysis. For example, a sports brand might choose to display ads near popular fitness centers or sports stadiums to reach fitness enthusiasts or sports fans. This targeted approach enhances the visibility and impact of OOH ads, increasing the likelihood of consumer engagement. 

Real-time location verification 

Verify ad locations by gaining access to a library of geo-tagged images, ensuring accurate delivery of your messaging. You can track the status of your ads across multiple locations, campaigns, vendors, and field executives in real time. 

Transparent reporting and analytics 

Gain campaign visibility with transparent reporting and analytics for clear communications between all stakeholders. We facilitate seamless information sharing through real-time monitoring and reporting features. Advertisers, agencies, and industry stakeholders can access vetted and auditable information on the move, fostering collaboration and transparency. This ensures that all parties involved have up-to-date campaign performance data, enabling them to make data-driven decisions and fine-tune strategies to uncover growth opportunities. 

Enhanced Efficiency 

Optimize your OOH campaign management with streamlined processes that efficiently handle multiple locations, campaigns, vendors, and field executives. You can effectively coordinate and oversee all aspects of your OOH campaigns, ensuring smooth operations and maximizing the impact of your advertising efforts. 

Hashbrown Systems has helped many clients in various industries to achieve extraordinary outcomes with their OOH advertising campaigns. For instance, Hashbrown Systems partnered with Bubna Advertising, the largest outdoor advertising agency by volume in India, wherein we handled over 150,000 locations in real time for the agency. The system improved accountability and compliance, reduced pilferage to zero, and increased revenue for the agency. 

If you would like to know how we can help you in strengthening your business and in providing a trust-based relationship advantage through technology, let us know. 

Visit our website to know more about our work and clients.