The Project Compass
It all began with an audit and monitoring application, and a CRM designed around it. We created a top of the line planning system for brands investing heavily in Out-Of-Home Advertising, we fabricated a camera called, the Peep, to count and analyze traffic. Within each of these applications, was bound the strength and technology to manage their own domain of auditing, planning or performance, respectively.
But they were all deceived, for another application was made, in the land of five rivers, in the house of Hashbrown, where Data Scientists, Programmers and Designers, forged, in secret, a master app that controls and manages total activity of an outdoor campaign, from strategy, planning, execution, audit and analytics.