We, at Hashbrown Systems, have developed a statistically sound AI-based sampling device- iRED that is capable of capturing traffic in intervals to identify and classify the objects for calculating ROI, impressions and viewership, determining socio-economic groups and ascertaining market segmentation.
The device in its elements and in the elements. An all-weather device, iRED is equipped to handle adverse conditions – rain, dust, heat, moisture. The images, compiled from different installations, represent a virtual lifecycle of the device. Click on each section to view iRED in action.
Sample videos of various installations around India and Colombo, Sri Lanka. More information is available on request.
Hourly, daily and weekly trends of traffic are essential to calculate impressions, views and circulations. A good metric helps in attribution and future planning.
Vehicular classification into Hatchbacks, Sedans, SUVs and Luxury cars helps in intelligent planning of media and provides valuable input for psychographic profiling.
Sampling over a longer period of time provides a complete picture of movement of people and audience during weekends, festivals or holidays. These numbers help in dynamic pricing and discount adjustments.
A selective service proposal that details the methodology, process and the scope of the solution. Kindly contact us for details assessment.
Scientific numbers that are arrived at after painstaking research, rigorous sampling, testing and validation. The analysis can be used for pricing, planning, allocation and a whole gamut of other activities.
Traffic trends and psychographics, which provide a clear view of the audience, can be leveraged for better pricing and lowering of discounts with increased relevance.
Media allocated as per audience will help in increasing budgetary allocation of the total spend.
Data Mining of the surrounding areas and a thorough analysis of points of interest and pre and post campaign sales numbers would provide better attribution and actionable insights.
Access to first party verifiable and credible information would help design and implement a better marketing campaign.
We are constantly evolving, innovating and creating new products and services. If you have a specific problem that needs attention or you would just like to understand more about the scientific methods we employ, drop us a message and we will get back to you.
Hashbrown Systems is always at your beck and call.