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Creating value for SMEs through Technology

It is the small to mid-sized business owners that find themselves under immense pressure to reach a position where they can compete with and operate at levels similar to large scale enterprises.


Prabhleen Bhatia

Large scale businesses and enterprises are often in a position to adapt, adjust and accelerate in the ever-evolving business environment of today. This is no hidden fact that they have the resources, technical know-how, their established brand names and solid networks to further scale their operations and continuously invest in superior technologies.  

Looking at specific industries-large scale FMCGs, branded retailers, established business owners, etc., they possess the stability-financial or otherwise, achieved over a number of years of building their brand names. They have been able to penetrate new and upcoming markets, deploy the best of technologies to achieve economies of scale, build agile and robust distribution and supply chain networks, minimize costs, earn profits and attain unmatched growth levels.  

It is the small to mid-sized business owners that find themselves under immense pressure to reach a position where they can compete with and operate at levels similar to large scale enterprises. Be it setting up wide scale sales distribution networks, investing in newer technologies to automate their business processes, initiating marketing activities to venture into untapped markets and reach out to new consumers, all require resources and expertise that medium scale businesses may not have access to easily.  

Good news is that with the volatile business environment of today, changing customer preferences and habits, large enterprises find themselves in a spot where SMEs are rising to their levels. Small brands and businesses are constantly differentiating themselves and offer propositions attractive to the new age consumer. They are utilizing online channels to increase their market share and establish their business.  

Incorporating technology and customized automation tools is one of the ways to scale operations and operate more effectively. For example, for businesses involved in regular buying from their vendors and suppliers, a constant struggle could be meeting the daily demands of their customers, achieve their sales target, strengthening sales and distribution networks, etc.  

With multiple tasks to take care of for small businesses, managing daily purchase orders is the most crucial. Managing thousands of products, hundreds of vendors, keeping a track of inventory can turn out to be challenging. We at Hashbrown have developed an effortless purchase order management tool that enables businesses to streamline their purchase process. With you can quickly create new orders, consolidate orders, share the same with your vendors from anywhere at any time and easily manage the everyday purchase cycle. Manual order management can cost you valuable time and effort with risks of human error. The competitive business environment of today requires one to incorporate sophisticated solutions to be at par with large enterprises.  

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