Measuring the Success of Your Mobile App: Key Metrics to Track

There are over 6 million Apps available in major App Stores. However, most of them fail to achieve meaningful traction, and only a select few successfully achieve financial returns or have enough downloads and loyal users to sustain. Subsequently, a lot is at stake for businesses that put a lot of time, effort and money into creating an App.  

So, how do businesses measure the impact of their App and increase the chances of its success? Defining and tracking Key Metrics is a pragmatic way to go about it.  

What are Key Metrics? 

Key Metrics are specific measurements or statistics that help you track, assess and improve the performance of your Mobile App. These metrics are mostly quantifiable and provide valuable insights into how well your Mobile App is achieving set goals. That in turn helps you make informed decisions to improve various aspects of your App and the chances of its success.  

Why should you define and track Key Metrics?  

• To Understand User Behavior 

• To Evaluate User Engagement 

• To Track User Acquisition 

• To Monitor User Retention 

• To Improve App Store Rankings 

• To Measure User Feedback 

• To Monitor Revenue 

• To Evaluate Conversion Rates 

• To Track Technical Performance 

• To Make Data-Driven Decisions 

Effective Key Metrics to Use 

• User Acquisition: Track the number of new users who download and install the App to understand and improve upon the App's visibility, appeal and marketing strategy.  

• User Engagement: Get an insight into how actively users interact with the App and how frequently they use it.  

• User Retention: Measure the percentage of users who continue to use the App over time to know if the App is providing long-term value to users as you intend it. 

• App Store Ranking: Keep tabs on your App's position in the App Store search results and its overall rating to know how visible and popular it is amongst the target audience.  

• Reviews and Feedback: No better way to derive valuable insights than through user reviews and feedback. It allows you to identify gaps and scope for improvement. 

• Revenue: Is your App generating money? Yeah! This is the important one. And you would be better-off if you keep tabs on the monetary aspect, including in-app purchases, subscriptions, and advertising, to analyse the financial success of your App. 

• Conversion Rate: But is the user going all the way to do what you intend? The conversion rate gives you an insight into how successful your App is in persuading a user to turn into a paying customer.  

• Session Interval: Understand how long your App retains the attention and interest of users by measuring the average amount of time between two App sessions by a user. 

• Crash Rate: Be wary of the number of crashes and errors that occur while the App is in use.  

• Technical Performance: Track the App's loading speed, stability, and overall technical performance to ensure it provides a good user experience. 

Final Word 

Tracking Key Metrics allows a deeper understanding of your App's performance and how to improve it. There are a number of key metrics you can choose from depending on your end goals. It is a practical, clear and measurable way of improving your App's overall performance.   

Connect with our team to know more about Key Metrics and their role in defining the success of your Mobile App.