In the last few years, there has been a great shift in how people look for products and services. Where once word-of-mouth recommendations and website browsing was the go-to solution, people now prefer to look up stuff on their smartphones while traveling, waiting for an appointment and even during their leisure time. Apps are a great marketing tool to make the most of this development. It grabs the attention of the target audience and improves the overall visibility of your business.
Increase brand awareness
Marketers are always on the lookout for new platforms on which they can advertise brands, or at the very least, make brand logos visible to customers. A mobile app means that every time your customer unlocks his or her phone or tablet, your logo is going to be there on the screen. This is a very effective way to boost your brand’s visibility and increases your customer base.
Collect user data
Users will typically be more generous with their data if you have provided them with a mobile app that solves a problem for them. You don’t need to use email marketing tactics asking users to complete a form for an incentive; in some cases, your app can provide enough value to them to be the incentive, so it’s easier for you to collect data on your users’ behavior and preferences that you can put to use when marketing to them in future.
Increase your audience
A mobile app can also be a great way to attract new customers and encourage them to check your brand out. For example, many restaurants have taken the opportunity to attract new customers by offering delivery services in their app; a method that has helped these companies build a larger customer base by including those who want to enjoy the food from the restaurant at home.
Increase in sales
If you sell products online, an app can help to improve sales numbers by making the buying process more intuitive along with being effortless and convenient for users when shopping. But an app doesn’t have to offer online shopping in order to be a great tool for improving sales numbers; additional services such as restaurant delivery, or loyalty programs, can be just as effective when it comes to encouraging customers to buy via an app.
Want such an app for your business? Contact us now!