Importance of UI Design for Improving Your App’s Success Rate

Seamless, frictionless, or optimized are the usual adjectives that often pop up in mind when it comes to the user experience in the digital world. And rightly so, as we are getting more and more reliant on mobile apps to carry out our daily business interactions, a seamless and frictionless user experience only seems to be the natural order of things.  

And to generate more interest among customers, engage them and increase your conversions, your app’s UI design plays a vital role.  

What is it? 

It is a fusion of visual design, interactive design and information architecture. In simpler terms, User Interface is the overall feel of your mobile app- how it’s presented, what it looks like, and how people interact with it. 

Visual design is more focused on the aesthetic aspect of the app to make it look more appealing to the user. The designer, here, needs to strategically implement UI elements; images, text, multimedia, color, font, etc. Interactive design as the name implies is concerned more with the interaction of users with the system. 

Information structure is designed to help users navigate through the app to find the information they need. And to facilitate seamless navigation, it is of paramount importance to organize and label the content keeping the users’ needs in mind. 

Having said that, UI design’s role is not limited to only making your app aesthetically appealing to the customers. Rather when designed adhering to the basic principles and keeping user needs in mind, it increases your app's success rate and improves your business performance. And how exactly does it do this? 

Well, the list goes as such: 

• Improve App Performance  

When you design a quality user interface giving usability due consideration, users get encouraged to be engaged and active on your app for longer periods of time. And that significantly results in lower bounce rates, increased traffic, and overall improvement in its performance indicators. 

• Increase Customer Acquisition, Conversion and Retention 

A good user interface is all about how your app interacts with users and how information is structured to encourage usability and findability. Users find it easy to use and they are more likely to make a purchase with the prospect of purchasing again.  

• Improve Customer Experience 

When users first get engaged with your app, their experience with it lays the foundation for how the relationship between them and the app will pan out. Here, a great UI goes a long way in turning this relationship into a more fruitful partnership. It lets users accomplish their goals quickly and effectively which provides them with optimum user experience and maximum satisfaction. 

• Increase Credibility 

Well, as the old adage goes, the first impression is very important. More so when it comes to interaction between your app and the users who increasingly prioritize user experience to lend credence to any business app. When they have an easier and more enjoyable experience with your app, it adds to the credibility and authenticity of your app. 

• Gain a Competitive Edge 

A well-designed user interface ensures a seamless user experience and lets you stand out among your competitors. You consolidate your position in the market and boost your sales as well as reputation. 

In conclusion, UI design represents an ever-evolving relationship between your app and its users where it becomes convenient and pleasurable for them. A clear understanding of why users visit your app and their motivations help design a UI that paves the way for seamless and frictionless interactions. You boost your sales and grow your business. 

At Hashbrown, our team of designers, developers, and quality analysts prioritize the UI of a Mobile App throughout the development process. 

Want to develop a Mobile App with a well-thought-out and executed UI? Contact us now!! You can also view Our Extensive Portfolio of Mobile Apps and go through Our Mobile Development Capabilities!