How Mobile Apps are Revolutionizing the Face of Retail

The Retail Industry, like many others, has been massively impacted by the dominating effect of Mobile Apps. Initially, as retail apps gained momentum, the sales of many early adopters boosted, while many retail stores were left waiting for customers patiently. However, we live in a world that catches up quickly. And in only a matter of time, retailers found a way to leverage mobile apps to increase sales both ways - online and offline. 

Mobile Apps are Evolving the Way Retailers Think, Act and Market 

Retailers no longer sit and wait around for walk-ins, hoping for the best. With Mobile Apps in the picture, the competition between retailers to outsell has increased, and therefore the ways to edge past each other. Today, retailers use Mobile Apps in a myriad of ways to reach out to more customers, market products, engage with them, and lure them in with in-app and in-store promotions and perks, and loyalty programs. 

Here are a Few Ways Retailers Leverage Mobile Apps: 

Personalization: Mobile Apps help retailers provide a personalized shopping experience by making relevant suggestions and recommendations based on data and browsing history. 

Mobile Wallets: Customers can pay and checkout using Mobile Wallets integrated into Apps, which have the payment information. With a few clicks, it's all done. 

Virtual Try-ons: Retail Mobile Apps often use Augmented Reality technology to allow customers to try on clothes, accessories and make-up before purchase. It inspires trust and reinforces the customers' urge to buy the product. 

Barcode Scanning: Retail Mobile Apps integrate barcode scanning technology to allow customers to scan product barcodes to access information, reviews and pricing. 

Personalized Coupons: Retailers leverage Mobile Apps to send personalized coupons and promotions to entice customers, increasing engagement. And subsequently, sales. 

In-App Messaging: Mobile Apps offer retailers a way to communicate and engage with customers, allowing enhanced customer service and instant issue resolution. 

Loyalty Programs: Retail Apps offer a way to carry out successful loyalty programs that reward customers for their purchases, inspiring trust and loyalty and increasing repeat purchases. 

Real-Time Inventory Management: Retail Mobile Apps can also be customized to support inventory tracking in real-time, ensuring that the products in demand are in stock, at all times.  

Additionally,  

With more and more consumers inclining towards Retail App Experiences, retailers have also found ways to leverage Mobile Apps to create a window of opportunities for window shopping. How? By creating a seamless multichannel experience to allow customers to transition from online browsing to in-store shopping. 

Push Notifications: Retailers can use push notifications to notify customers about promotions, sales, and in-store offers, which can encourage them to visit the store and make a purchase. 

Location-based Targeting: Retail Apps can leverage location-based technology to entice customers near the store with promotions and offers to increase foot traffic and walk-ins. 

In-App In-Store Coupons: Retailers can Offer Coupons and Offers via the App that can be used in-store to drive traffic. Customers wouldn't miss the opportunity to save a few bucks.  

Product Reviews: Mobile apps can provide customers with access to product reviews, which can help build trust and confidence in the products sold in-store, leading to increased foot traffic and sales. 

Click-and-Collect: Retailers can offer click-and-collect services through their mobile apps, allowing customers to order products online and pick them up in-store, which can drive foot traffic and sales. 

In-App Reservations: Retailers can offer in-app reservations for in-store services such as beauty treatments or appointments, which can encourage customers to visit the store and potentially make a purchase. 

Social Media Integration: Retail apps can integrate with social media platforms, allowing customers to share their purchases and experiences in-store, which can lead to increased foot traffic and sales.  

 
Final Word 

Mobile Apps aid retailers in a myriad of ways. Be it effectively engaging with their potential and repeat customers online or increasing walk-ins. Either way, the end goal- to inspire trust and loyalty and boost sales is achieved.  

Connect with our team to know how Mobile Apps help Boost Retail Outlets Online and Offline.