How App Store Optimization Helps Increase Visibility for Your App

With over 6 million apps available in both Apple App Store and Google Play Store, it would not be a stretch to say that the market is swamped. As a result, the competition to rise above the crowd has become fiercer and users often find themselves overwhelmed with the options. That calls for you to create an app that stands out, has a unique value proposition and is well-marketed in order to capture the attention of the users.  

 App Store Optimization helps in optimizing your app to improve its visibility, ranking, and downloads in app stores. 

To understand the importance of ASO, let's consider the following statistics: 

• 63% of app users discover new apps through app store searches. 
• App store search results are based on a number of factors, including relevance, popularity, and rating. 
• 70% of all app downloads come from app store searches. 

So, what is App Store Optimization?  

App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher you appear in search results better the chance of your app to be discovered by the potential customers. This is achieved by optimizing various aspects of your app's metadata, such as the title, description, keywords, and images. 

Now, why is App Store Optimization so important?  

By optimizing your app's metadata, you can make it easier for users to find your app and increase its visibility in the search results. 

Another reason ASO is crucial is that it helps you understand and target your audience. By conducting thorough keyword research, you can gain valuable insights into what your target audience is searching for and what they want from an app like yours. This information can help you optimize your app's metadata and make sure it speaks directly to your target audience, increasing the chances of them downloading and using your app. 

So, how do you implement a strong App Store Optimization strategy?

Here are a few key steps to follow: 

Conduct keyword research 

 Keywords play a crucial role in ASO, as app stores use them to determine the relevance of an app for a particular search query. It's important to carefully choose keywords that accurately describe your app, its features, and its target audience. You can use tools such as Google Keyword Planner, App Annie, or Sensor Tower to find the right keywords. 

Optimize your app's title and description 

Your app's title and description are two of the most important factors in determining its visibility in the search results. Make sure they are clear, concise, and accurately describe what your app does. The app title and description should accurately reflect what your app does, while also incorporating relevant keywords to increase the chances of being found in app store searches. Additionally, try to include your target keywords in your title and description. 

Utilize app screenshots and videos 

Visual aids such as screenshots and videos can help users better understand what your app does and what it has to offer. Make sure your visual aids are high-quality, professional, and accurately showcase your app. 

Get reviews and ratings 

Another important aspect of App Store Optimization is app ratings and reviews. Users are more likely to download an app that has high ratings and positive reviews. Encouraging users to rate and review your app can have a positive impact on your ASO efforts. It's important to regularly monitor and respond to any negative feedback to show that you care about their experience with your app. 

In conclusion, App Store Optimization is an essential aspect of app marketing that should not be overlooked. By optimizing your app's metadata and utilizing ASO best practices, you can increase its visibility and drive more downloads, leading to higher revenue and success. So, if you want your app to reach its full potential, start implementing a strong ASO strategy today. 

Connect with our team at Hashbrown Systems to learn more about App Store Optimization strategies. 

You can also view our Extensive Portfolio of Mobile Apps and explore more about Our Mobile Development Capabilities!