Enhance Customer Engagement with Deep Linking

Technology has evolved the way we function. It has simplified lives and made a lot of things a little easier. People are co-dependent on technology now more than ever. And mobile apps are the epitome of how dependent we are on the byproducts of technological advancements; be it shopping, social engagement, or management of our business, we rely on them.  

So, it is only fitting that everyone, from small business owners to multinational businesses, is trying to build a mobile app to bring more efficiency to their business. With this growing number of mobile apps available, customers have an overwhelming number of choices and app owners are vying to remain atop the competition in an already saturated market. 

And this puts the onus on owners to keep up with the latest technology and employ effective advertising tactics to reach their targeted audience and enhance their users engagement with your app. Here mobile app deep linking comes to the fore. 

Simply put, it enables you to funnel your customers deeper into your app using a URI or Uniform Resource Identifier. Rather than leading consumers to the home page, it directs users to a specific page within the app and helps improve the customer journey by enabling them to reach their end goals sooner. 

Here is how deep links enhance the customer journey and customer engagement: 

Personalize User Onboarding   

Deep links allow you to personalize the user onboarding experience. For example: deep links can be used to provide personalized app invitations or include incentives and offers in a user onboarding flow.  

Prompt Activity  

If the user has installed the application but has not been active for a long time, use deep linking to navigate them to specific content and encourage them to use the application as well as the general home screen. For instance, you might be able to retarget a user by giving them a notification that connects them to a unique offer, such as a brand-new item, or something else that encourages the user to return to the app again.   

Lead Users to New Features or Products 

Direct users to the relevant product listing or category page. If you’ve released a cool new feature and users take longer than expected to discover it, use deep linking to help them learn and use key features and functions faster.    

Get Discovered  

Discovery is the key to success, and deep linking helps with it. Deep linking helps maximize search engine optimization. You can optimize deep linking with keywords, put your app higher in the search engine index and direct users to your app.   

Connect with Team Hashbrown to expand your knowledge of deep linking and how to leverage it to enhance customer engagement.  

Also, view our mobile application development services and app development solutions.