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Cross platform or Native? A Hashbrown Perspective

By 2023, it is estimated that the annual number of app downloads worldwide will amount to 299 billion, up from approximately 247 billion global app downloads in 2020.


Shifali Bharti

Millions of mobile applications are thriving on the play store and app store as of now. Most critical decisions of our lives these days are somewhat connected to the internet or apps.

Hence, it ends up putting business owners under immense pressure to build apps that deliver exceptional user experience and don't compromise with quality, accuracy, security, and functionality. The major dilemma companies come across at this point is to choose between iOS or Android. To understand which technology is ideal to rely on for wider customer engagement.

In this blog, we'll explore native and cross-platform app development to understand the advantages and disadvantages of both and build a more secure and reliable mobile application.


In 2020, the number of data breaches in the United States came in at a total of 1001 cases. Meanwhile, over the same year, over 155.8 million individuals were affected by data exposures - that is, the accidental revelation of sensitive information due to less-than-adequate information security.

Customer data is confidential and hence should be a primary concern for business owners and e-commerce industries. Security is essential and any compromise with it can put your business reputation at risk. One data breach can cost you millions along with customer trust.

When it comes to user security, native apps leverage multiple in-built security features. Developers can easily implement file encryption using these features and ensure maximum app security.

On the other hand, cross-platform apps are less secured than native mobile applications as to steal a cross-platform app’s code is a lot easier.


Modern users have high demands and expectations from brands and applications. Native apps access users with a full feature set of devices and make user’s app journey smoother and more interactive as compared to cross-platform apps. Native apps are known to deliver exceptional user experience as they are generally high performance. User experience is also enhanced as the visuals are tailored to the platform UX.

One real-life example we can talk about is Airbnb. The tech giant opted for cross-platform initially to move faster. But later their priorities and demands evolved for better user experience and hence they switched to native app development.


Native apps use device functions to implement the functionality. On the other side, cross-platform doesn’t use the device function. It is easier to implement all the things in the case of native apps. Whereas, the cross-platform doesn’t allow so and has various limits. Cross-platform has many restrictions in the architecture and flexibility. And implementing permission-based features can take a lot of time. It's way easier to do the same thing on a native app. Offline mode is easier to implement on native apps but can take a lot of time on cross-platform.

Even though native apps are costly, they are still the best choice when it comes to delivering the utmost user experience and performance.

We design, develop and deploy native mobile applications with serverless capabilities, on the cloud-first data model that demonstrates low latency and is highly scalable. We manage application backend services and help organizations transform their ideas into applications. An added unique Hashbrown advantage is our capability to build high-performing cost-effective enterprise apps.

Click here to learn more about Hashbrown Systems’ mobile application development services and app development solutions.

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