Blog Hashbrown

App Localization: The Endeavor for Higher Growth

Mobile app localization is pertinent to expand your app’s reach overseas. Localizing your app in one language can reduce your visibility in foreign markets.


Shifali Bharti

Social media sites have thrown light on every dark corner of the world and made it more transparent. Every local human walking down has an internet connection on his mobile phone. There is now an app for just everything you can come up with. The catch here is that there is a greater market for your mobile app than it was before. So, if you want your mobile app to be a success you need to do a better mobile app localization.

Localization allows you to make your app more appealing and increase your reach across various countries. Though mobile app localization isn’t as simple as there are many factors you need to consider. You need to pay attention to a lot of things such as image localization, language translation, internationalization, and many more other things.

If you have decided to localize your app you have to keep in mind that both iOS and Android platforms offer different opinions and ways for implementation. And you can quickly run into challenges during the process.

Here are some of the challenges you can run into:

Backend localization

One of the first challenges you will face is deciding the localization approach. Once you chose the default iOS and android localization approach you no longer can update mistakes or change phrases. But the more localization backend will do, the better it will be for the long run.

Localized fonts matter

Fonts are frequently overlooked but they sometimes are a core component of a product branding. Font readability directly impacts the usability of any brand. So, the fonts we select for our app should be read at different sizes and support different contexts.

Testing localization

App localization testing is not an easy task. You'll need to go through precise localization and linguistic testing of your app. Localization issues mostly got caught right before you push your app to the App store. So, you need to test localization rigorously before putting your app on both major platforms.

At Hashbrown Systems, we build API-driven feature-rich mobile applications with serverless capabilities, on the cloud-first data model, that demonstrate low latency and are highly scalable. We take responsibility for managing the backend services of the applications.

We help organizations transform their ideas into applications and build high-performing enterprise apps at lower comparative costs. Click here to learn more about our mobile application development services.

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