8 Must-Have Features for your E-commerce Mobile App

Online shopping has been on the rise for the last few years. Today, more people prefer to shop online as it is more convenient and faster than traditional ways. With this spike in online sales, the e-commerce market has experienced significant growth and that is why most businesses are favouring mobile e-commerce apps.

In this article, we’ll see what e-commerce mobile app development features are essential to build an outstanding mobile app: 

1. Easy Registration Process 

Simplicity is the key. If you don’t want to lose your customers before they even have the chance to interact with your app, keep your registration process simple and convenient.  

You can offer them an option to log in with social media accounts like Facebook, Google, or Twitter. Or you can provide an alternative in the form of an e-mail address or a mobile number as login options. 

Also, you can add a feature that enables the users to save their login credentials and automatically log them in to the app as soon as they launch it.

2. Multiple Payment options 

If you want to provide the best mobile e-commerce app, integrate multiple payment options into your app. The e-commerce payment ecosystem is a vast and diverse space and different customers prefer different modes of payment. Implementing secured multiple payment options guarantees maximum purchases. Also, be sure to include a secure payment gateway in your app to gain customer trust.  

And if you want to attract domestic and international customers, you must add global payment options.  

3. Shopping Cart 

Adding a shopping cart feature to your app builds a positive user experience and provides users the convenience and flexibility they appreciate while making purchases.  

4. Push Notifications 

According to Invespcro, push notifications can boost app engagement by 88% and have led to 48% of mobile users making an in-store purchase. Push notifications are a simple yet effective tool to catch your customer’s attention and notify them about your latest offers. It is one of the easiest ways to lure customers to visit your app and make a purchase.  

However, push notifications can be annoying for customers when overused and you have to be very clear about where to draw the line.

5. User-Friendly Product Filtering and Sorting 

Large online stores with a wide range of products need to implement functional sorting and filtering options. . This feature allows users to quickly find products without having to look across the app, increasing the overall reliability of the app. 

6. Product Page 

 A mobile screen doesn’t do justice to the product at least in terms of viewing. So, having a product page containing a detailed description of an item, its price, and several pictures (from different angles) allows the users to make an informed decision. 

When equipped with detailed information about the product, the chances of customers making rash purchases and the number of product returns reduced significantly.  

7. Shipping Options 

 This feature informs the customer of the availability of shipping options for the product, how much it will cost to ship that product to the desired location, and finally the estimated delivery time for the product.  

Offering customers fast and affordable shipping options increases conversions and reduces shopping cart abandonment.  

8. Review and Ratings 

Allowing customers to review and rate your app adds to the reliability of your app. The feedback from these reviews will help you to improve and follow the users’ experience as well. 

Choosing key features is one of the most important steps when building a scalable and robust mobile shopping app.   

At Hashbrown Systems, we have expertise in e-commerce development. We have successfully launched a lot of e-commerce mobile apps such as Purchasing.ai to the App store and Play store.  

Check out our mobile application development services and feel free to get in touch with us.