Run A Successful BTL Campaign

Outdoor monitoring and audit tools from Hashbrown ensure performance, productivity and an efficient OOH campaign

Ooh | 08/27/2020 UTC
Blog Hashbrown

Our OOH monitoring system is an integrated suite of services that incorporates all aspects of an outdoor advertisement campaign. The solution unifies the services provided by the vendor, verifies the activity by tamper-proof mechanism, integrates the data and information into a CRM that provides real-time updates and reports to the advertiser/client by way of web portal and personalized mobile applications.

Our tamper-proof technology ensures 100% compliance. Our clients manage over 100,000+ locations across India in real-time. The campaigns and locations verified by our OOH monitoring system have never failed an external auditing by POP, EY, and by brands themselves.

HOW IT WORKS

Vendors

Vendor transmits on-the-ground data by smart phone application. The information is verifiable and tamper proof.

Advertiser /Client

The advertiser has a 360-degree view of the campaign and gets up-to-date information by the way of regular visits by an internal auditing team and through vendors.

Agency

The management portal has access control for vendors, field executives and clients, besides options to generate reports and manage daily activities.

ITS PERKS

Manage vendors, track activity and review media sites at regular intervals. Moreover, campaign management using our OOH monitoring system is a piece of cake. All you need to do is upload an excel sheet with relevant data and your campaign activity would be live. Further, clients get real-time updates of an advertising campaign as the data goes live and as field checks and internal auditing is performed.

OOH Monitoring Mobile Application

For managed solutions, we build a customized mobile application for your executives, or we employ our own team of executives who use the application to transmit on the ground live data to the agency, from where it can be assigned to the clients.

Location Verification

To authenticate the locations of the hoardings and billboards, we employ two-factor authentication. The application stores and transmits verifiable information even in offline or low coverage area.

Executive Tracking

If you are using a custom solution for your own team, you can track and monitor your team to calculate TA/DA.

Images & Videos

You get geo-tagged images and videos if you are advertising on local cable channels, and require verification of advertisements.

OOH Monitoring ERP

We provide cloud-based customized management software for your team to manage all the data and information of clients, brands, vendors, field executives and campaigns.

Campaigns

Manage campaigns by assigning geo-tagged images to brand. The client is provided a separate access to view those.

Field Executives

Manage your team of executives… create as many members. Also manage their movement to calculate TA/DA and to ensure due diligence.

Locations

Save location data, campaign history, and create customer reports. You can manage over 100,000 locations and their history, and collect valuable data for future campaigns.

Client Access

Our OOH monitoring system is provisioned with client access. The advertising agency may provide for direct access through portal /website or agency-branded mobile application.

Real-time Campaign

Clients are able to access real-time campaign data of thousands of locations. They can do all the necessary verification and diligence, as they would have all the relevant numbers and data in front of them.

Multiple Brands, Multiple Campaigns

Clients can review all the campaigns of all their brands at the same time. They can review images of their locations, and the count for verification. The system reduces pilferage by the vendors as the due diligence is performed by the agency or Hashbrown Systems.

The monitoring suite is tailor-made for each agency according to the company methodologies. This is not a one-size-fits-all solution. In fact, we embed the technology into the agency’s processes.

We are a pioneer in outdoor monitoring and audit solutions. Our software has been duly audited by one of the big four companies and the results are accepted by industry leaders.

Agency
The management portal has access control for vendors, field executives and clients, besides options to generate reports and manage daily activities.

Vendor
The vendor transmits on-the-ground data by a smartphone application. The information is verifiable and tamper proof.

Brand
The client has a 360-degree view of the campaign and gets up-to-date information by the way of regular visits by an internal auditing team and through vendors.

Our integrated systems and software have transformed the agencies that use our applications. The boost in productivity, capability and performance have translated info increased efficiency, automation and most importantly, profits.

Contact Hashbrown Systems to discover how you may benefit from what we have to offer.

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