Real-Time Geotagging with The Moshpit App

In this fast-paced business landscape, the ability to collect precise, real-time information is a game-changer. This information assists businesses in strategic decision-making and gaining crucial insights into their community and stakeholders. Geotagged images are a prominent method of collecting real-time data with precise location information. For many casual users, geotagging is the images taken with a smartphone's built-in camera that only provides simple location information. But for businesses, real-time geotagging can add extra dimensions and control for data collection and surveys. 

So, what are Geotagged Images?  

Geotagged images are photographs embedded with location data, showing the exact location of the picture. These images harness the power of location intelligence, enabling users to gather real-time location data. The location tag provides valuable metadata, including direction, longitude, latitude, date, and time of the picture.  

These images are swiftly transferred and integrated into online maps or databases in real-time, offering a live, up-to-the-minute view of captured data, allowing for immediate analysis and insights based on current, location-specific information. 

There are many methods of geotagging images; you can use GPS-enabled cameras, geotagging through photo editing software, or use a geotagging app like Moshpit.

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Who Uses Geotagged Images? 

Businesses across various industries use real-time geotagging to capture events, advertising campaigns, on doorsteps and personal gatherings. These images enable them to preserve and share the precise location data, date, and time of a picture. This fusion of location data with image geotagging assists businesses in better understanding consumer behaviors, preferences, and engagement in specific locations, ultimately aiding in more targeted and effective marketing strategies. 

As stated before, there are many ways to create an image with geotags. However, out of all of them, using an automated app is the most viable for a business.  

Meet The Moshpit App 

An app to remotely manage your on-ground team, physical assets, and out-of-home campaigns.  

Moshpit is a versatile and user-friendly application designed to capture geotagged images in real time. It enables users to capture images with exact locations and geotags. This real-time data is stored in the survey library to learn about user behavior and improve user experience in real-time.  

Location Verification: Moshpit's location verification feature ensures that the data collected is authentic and relevant. With real-time location tracking, users can collect accurate visual data. This verification process adds an extra layer of credibility to the data collected. 

Geotagged Images: The app allows users to capture images with embedded geographical coordinates. This means that when you take a photo using Moshpit, it automatically records the location where the image was taken. These images provide a visual narrative that enhances data analysis and decision-making. 

Moshpit is used by many organizations across the industry to collect real-time data with geotagged images.  

Let's see a few examples of how businesses can use Moshpit:  

Brands: Brands use Moshpit to manage physical assets, track advertising campaigns in real time and gather data on campaign performance and engagement metrics. 

Surveyors: Surveyors who conduct field research use the app to streamline the survey process, gather data, and generate visual reports efficiently during their on-ground surveys. 

OOH Advertising Campaigns: OOH Campaign managers responsible for overseeing and maintaining brand consistency use the app to ensure that marketing and advertising materials are displayed correctly and consistently in various locations. 

Remotely manage and monitor your on-ground team, campaign activities, and assets on the round through real-time geotagging with Moshpit. 

Get in touch with Hashbrown today for a demonstration and learn more about real-time geotagging.