Measure the Effectiveness of Your Ooh Campaign

In the world of advertising, where screens dominate, out-of-home campaigns stand tall as one of the oldest and most effective advertising methods. Ooh advertising can captivate a large audience and increase brand awareness due to its high visibility, extended exposure, and targeted reach. Out-of-home ads come in all shapes and sizes, from billboards to street furniture displays. 

The journey of an Ooh campaign starts with planning and selecting the most profitable media type for your business and ends with monitoring and measuring the campaign's success. While outdoor advertising can be a costly affair, if executed properly, it has the potential to yield remarkable results. The cost of advertising eventually turns into investment as Ooh campaigns resonate with the right audience at the right time, ultimately generating higher returns on investment. It's also essential to study and analyze the campaign's results to better understand your target audience and the campaign's effectiveness. 

If you can measure it, you can manage it!  

Measuring the metrics of outdoor ads is the key to effective campaign management. Understanding and measuring impressions, views, and customer engagement in advertising is crucial to evaluating the campaign's performance.  

First and foremost, your Ooh ad should be appealing, and it must stimulate the demand for your product or service. To measure its performance, assess whether the potential customers accepted the ad and if they recall it to take responsive action. 

There is one bottom line for every campaign: how the advertising campaign impacts sales. So, the main objective of every campaign is to increase sales to improve the overall profit margin. The first step to measure the performance of a campaign is to look for increased sales.  

The next step is to measure the footfall around your campaign location. You need to evaluate the number of people or vehicles that pass by your ads and the number of people that saw your ad and acted upon it. You can evaluate the people or vehicles as they walk, run, or drive by your out-of-home ads. 

So, we discussed a few indexes to measure a campaign's performance. There is still a question of how you will monitor and measure your campaign. 

That's where Hashbrown steps in; we have developed an innovative and reliable Ooh auditing and monitoring system. This system lets you plan, monitor, manage, and optimize your Ooh campaign. It employs location intelligence to identify the target audience and target campaign location.  

With the help of the Ooh monitoring system, you can track multiple campaign locations in real-time to measure its effectiveness and ensure that the campaign is running adequately. 

Check out this in-depth case study on how we were able to monitor over 150,000+ locations in real time for our client. 

Effectively manage and measure the success of your Ooh campaign with Hashbrown.

Schedule an appointment now!