Improving the Effectiveness of OOH Campaigns

Outdoor advertising is an effective means to reach a wider audience and increase brand awareness due to its high visibility, extended exposure, targeted reach, and creative flexibility. But it comes with its challenges.  

The Challenges of Theft, Pilferage, and Double Selling 

Incorrect location placement by media owners, deviating from the promised or ideal sites to control costs and manage inventory. 

Temporary installation and removal of billboards, allowing media owners to rent out the same space to multiple campaigns. 

Instances where billboards are not installed at all, leading to unfulfilled contracts. 

Misrepresentation of a single installation as multiple sites through manipulated photographs and billing. 

Pilferage or theft of advertising materials due to easy accessibility and inadequate monitoring and security measures. 

An image of a damaged flex, illustrating the consequences of negligence on advertising material. 

These challenges arise from inadequate monitoring, insufficient verification measures, non-compliance, and lack of transparency and accountability. Addressing them is crucial to ensure an OOH campaign is implemented as intended and performs as expected. And this is where Hashbrown comes in as a trusted partner to help agencies and brands tackle the said challenges and improve the performance and profitability of campaigns. 

To do so, Hashbrown has developed a sophisticated and reliable Out-of-Home Auditing and Monitoring System. This system allows brands and agencies to fulfil campaign objectives, and reach their target audience, by effectively planning, executing, and continuously monitoring their OOH campaigns. It improves compliance, transparency, and accountability while eliminating pilferage. To achieve this, advanced technologies such as location intelligence and geographic information systems have been implemented.  
 
To know more about our Out-of-Home Auditing and Monitoring System, download our presentation. 

With our system, Bubna Advertising, the largest outdoor advertising agency by volume in India or perhaps the world, was able to monitor over 150,000 locations in real-time, reduce pilferage to zero, improve compliance, accountability, and eventually campaign performance.   

Plan, execute and monitor your OOH Campaigns effectively with Hashbrown!  

Contact today to take the first step towards transforming your OOH advertising.