Brand Manager - Your All-in-One OOH Campaign Tracker

In this digital world, where clicks and likes are all everyone talks about, out-of-home advertising continues to be one of the most effective advertisement methods to reach a large audience. OOH ads are all around us, prominently appearing on our way home, at traffic signals, and even at bus shelters. These ads seamlessly convey the brand's message, leaving a significant impact on customers.  

From billboards to transit ads, brands consistently invest a share of the total marketing budget in outdoor advertising. Usually, a single brand or media agency runs multiple active campaigns across various locations. These campaigns range from billboards in different cities to programmatic ads in high-traffic areas. Each campaign often targets different demographics, products, or promotional strategies, requiring meticulous attention and organization. Simultaneously coordinating these various initiatives demands a management system that empowers brands to manage and keep track of all the ad campaigns. 

That's where we introduce Brand Manager - a powerful tool that allows users to track and monitor various OOH ads at a given point.  

Brand Manager streamlines marketing operations, minimizes waste and pilferage, and helps brands achieve campaign objectives. 

The app enables brands and media agencies to track OOH campaigns. 

Some of the salient features for effective monitoring and management of OOH campaigns are: 

Real-time tracking 

Brand Manager lets users track advertising campaigns in real time and gather data on campaign performance and engagement metrics.  

Smart Maps  

Users can preview target campaign locations and keep track of all the active campaign locations on a single map.  

Location-specific image gallery  

This centralized feature allows users to access and review all the visuals of OOH ads in one place.  

With its user-friendly interface and data visualization tools, Brand Manager simplifies decision-making by providing valuable insights. It empowers brands to make informed choices, optimize budgets, and maximize the impact of their outdoor advertising strategies. 

Enhanced efficiency with Brand Manager 

The app has diverse users ranging from brands, campaign managers, media owners, and senior executives to media agencies. All these users seek a centralized platform to manage all the OOH campaigns hassle-free, and the Brand Manager simplifies their task of overseeing multiple campaigns across diverse locations. This centralized approach minimizes the time spent on manual data collection from different platforms, and consequently, campaign managers can utilize this time to analyze the performance metrics of the ad campaigns. Ultimately, Brand Manager boosts operational efficiency, enabling brands to focus more on strategy and optimization rather than juggling the complexities of campaign tracking and coordination. 

Plan, manage, and run a better campaign with Brand Manager.

Connect with the professionals at Hashbrown to learn more about how we can help you with OOH advertising campaigns.  

Download the app now on your preferred device! Here are the links for the iOS and Android app.