In many ways, product communication is inseparable from the product itself. From the very beginning, the success or the failure of a digital product depends on how it is perceived by its stakeholders- most critically customers.
The data says it all. Over $400 billion is lost to terrible writing every year. Heavy e-commerce competition has made customer loyalty rather fickle. Over 67% of customers, according to a Forbes report, expect businesses to anticipate customer needs and build positive emotional experiences. While 38% of customers, according to a Gartner survey, will simply shun a product if the brand experience seems inauthentic. The market for digital products is definitely getting heated –especially with the pandemic-induced disruption.
A customer's perception of a product is largely shaped by their experience, and written communication plays an expansive role here. The stakes are high and getting written communication-driven customer experience right from the very beginning gives businesses a long-term advantage on several fronts.
Written communication defines branding. The deliberate tone, as well as proper English and solid grammatical skills, position your product as a serious contender worth their attention. Without these, customers might assume that the organization behind the product cannot do a good job- seriously hurting customer acquisition.
Authenticity and honesty in communication together create a fertile ground to promote customer loyalty. Clear written communication facilitates trust between the product and the user. Expectations are managed better, goals defined, problems stated and solutions arrived at ease- well-written standards enable this.
Distributing and amplifying the brand message and product information using well-written communication is very efficient. Name it- your product update, app store description, customer journey, and marketing collaterals all depend on well-drafted written communication.
Your product’s success and business growth depend on high-quality written standards. At Hashbrown Systems, our experience with building digital products has also taught us valuable lessons in communicating the product to the user. Along with building a user-centric product, we can also help you in drafting high-quality user-centric written communication.