Empowering SMEs through Digital Innovation

“In Today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility, that’s it. Because nothing else is sustainable, everything else you create, somebody else will replicate.” - JEFF BEZOS, AMAZON FOUNDER

The business environment of today is witnessing digital disruption coupled with continuous regulatory and economic changes. The reality is that a large number of organisations-big or small and industries- manufacturing or service providers, have already embraced technologies and completely digitalised themselves but there still remains a huge number of firms struggling to incorporate the digital changes necessary to remain at the top of their game.While it is relatively easier for large corporations-the well established players in the market to deploy the best of technologies, it’s the small and medium enterprises that are under immense pressure to reach a position where they can reap the benefits of digital transformation while managing their operations.

Many SMEs may view technology and automation as just a way to support their current activities or probably just a way to do things quicker. But we all know it is much more than that. If you are a small to medium scale business, you cannot continue with your old ways and expect better results. Ask yourself “Am I generating more sales? Are my marketing activities achieving the intended objective? Am I meeting customer requirements a 100%? Can I differentiate myself from competitors?” If your answer to any of these questions is a “no”, truth is you could make use of digital innovation to drive your business to the next growth phase. 

According to McKinsey, Industry 4.0 is “the next phase in the digitisation of the manufacturing sector, driven by four disruptions: the astonishing rise in data volumes, computational power and connectivity, especially new low-power wide-area networks; the emergence of analytics and business-intelligence capabilities; new forms of human-machine interaction such as touch interfaces and augmented-reality systems; and improvements in transferring digital instructions to the physical world, such as advanced robotics and 3-D printing.”

It’s inevitable to ensure that the technologies you invest in integrate seamlessly within your organisation. Any technology, intelligent solution, software, etc would need to be updated time and again. Going digital is a continuous process and requires you to be adaptive. While as a business owner you can undertake internal assessments, talk to your customers, keep an eye on competitor activities to understand your needs, it’s always best to reach out to the experts who can and will provide you customised solutions best suited to your business.

We, at Hashbrown Systems, have a wealth of experience in designing intelligent and robust solutions for multiple industries-financial services, media, retail, consumer goods. We design, develop and deploy feature rich web applications that automate business operations and processes. We design and deploy cross platform mobile applications to create a constantly connected, intelligent enterprise. The seasoned data analytics and artificial intelligence team authors and deploys its own algorithms, giving our customers the necessary competitive edge. Our order management solution helps retailers, restaurateurs and the like to send orders and manage vendors at the click of a button. Our outdoor media monitoring software helps better manage advertisements, vendors, clients and campaigns. Our online marketplace brings together buyers and sellers of print machinery. The brightest minds in the business work with us to provide you the best possible, tailor made solutions to help you take the road to digital transformation.

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