A comprehensive out-of-home advertising solution to measure, classify and analyze road traffic for better planning, effective branding and marketing attribution.
The solution employs a deep linking camera that measures traffic and calculates patterns. The subsequent acquired information is further analyzed using demographics, road transportation, points of interest and psychographics data.
We, at Hashbrown Systems, have developed a statistically sound AI-based sampling device- iRED that is capable of capturing traffic in intervals to identify and classify the objects for calculating ROI, impressions and viewership, determining socio-economic groups and ascertaining market segmentation.
The device in its elements and in the elements. An all-weather device, iRED is equipped to handle adverse conditions – rain, dust, heat, moisture. The images, compiled from different installations, represent a virtual lifecycle of the device. Click on each section to view iRED in action.
The device put together and ready to be deployed in the field. The camera is built in house at Hashbrown and supported by our team.
View of the device installed on the billboard. The device is mounted atop the billboard and it transmits verifiable measurements for planning and performance audit.
With advent of DOOH and the importance of commuters who are travel through certain points during evenings, weekends and wee hours of night, the night traffic data is pertinent for brands looking to target such specific demography.
iRED with a clear line of sight. Coupled with numbers, it provides a deeper perspective to brands and media planers, especially for media sites that cost higher and have greater impact.
Viewership and consumer behavior are key points to be addressed at all times of the year for an effective media plan – especially monsoon, which constitutes a significant duration of the year.
iRED is manufactured to withstand subcontinental conditions – power outages, low connectivity, heavy rain, high heat, extreme moisture and dust.
Here is the device, dismounted after a month of being subjected to the vagaries of nature.
Sample videos of various installations around India and Colombo, Sri Lanka. \
More information is available on request.
The first out of home installation of camera for traffic sampling and analysis.
Algorithms and programmes were written to work smartly in Indian conditions. To maintain a consistent error rate has been a challenge.
The power of our deep learning model. It works as efficiently in Colombo as it does in Chandigarh.
As we advise media owners- as long as you sell the audience, the media will get sold. This is a spot with one of the highest returns on investment if a brand were to target middle to upper income households.
Hourly, daily and weekly trends of traffic are essential to calculate impressions, views and circulations. A good metric helps in attribution and future planning.
Vehicular classification into Hatchbacks, Sedans, SUVs and Luxury cars helps in intelligent planning of media and provides valuable input for psychographic profiling.
Sampling over a longer period of time provides a complete picture of movement of people and audience during weekends, festivals or holidays. These numbers help in dynamic pricing and discount adjustments.
The audience is varied, and everyone has a different purpose to why they would want location analytics. We follow statistically sound methods and scientific methodology to declare the numbers. Have a look at a few sample reports to better understand what we do.
A fine location in city of Ludhiana, a week’s report sheds light on traffic quantity, quality and provides a fairer return and numbers
A comparative analysis report of Dhaulan Kuan, for the week before Diwali, the week of Diwali and the week after Diwali.
This is one of our work in progress and hopefully we would continue the excellent work further.
The numbers can be successfully used to provide costs. Also comparing the numbers with digital, tv and radio provides a clearer perspective to the advertiser.
A comprehensive view of various tools, technologies and platforms that we have employed
over the years to create various enterprise, business and consumer applications.
Scientific numbers that are arrived at after painstaking research, rigorous sampling, testing and validation. The analysis can be used for pricing, planning, allocation and a whole gamut of other activities.
Traffic trends and psychographics, which provide a clear view of the audience, can be leveraged for better pricing and lowering of discounts with increased relevance.
Media allocated as per audience will help in increasing budgetary allocation of the total spend.
Data Mining of the surrounding areas and a thorough analysis of points of interest and pre and post campaign sales numbers would provide better attribution and actionable insights.
Access to first party verifiable and credible information would help design and implement a better marketing campaign.
Book an appointment with a Hashbrown representative if you want to learn more, have further questions, an idea to discuss or a problem to solve. You can also fill in the Contact Us form below and we will get back to you soon!
We are constantly evolving, innovating and creating new products and services. If you have a specific problem that needs attention or you would just like to understand more about the scientific methods we employ, drop us a message and we will get back to you.
Hashbrown Systems is always at your beck and call.