Integrated OOH Technology Stack
Planning, Audit, Media and Brand Management & Performance Analytics
The Ooh suite by Hashbrown Systems is the complete set of applications, systems and
software to efficiently, effectively and intelligently manage and administer all aspects of an
outdoor advertising and marketing campaign.
The system appropriates Data Analytics, Machine Learning and Geospatial analysis to create
set of location intelligence tools that support planning, execution, auditing and provide
valuable insights before, after and most importantly during the course of a campaign.
Our platform provides intelligent clusters and analysis of millions of POIs to plan an outdoor or BTL marketing campaign.
Integrated suite of applications and CRM that provides a 360-degree view of campaign to ensure requisite compliance.
Analyze activity and performance of advertisements by deploying 3D printed, customised cameras, remotely controlled though cloud.
Our Media Planning platform is one of a kind marvel for all the stakeholders of Out-of-Home
industry. It captures, classifies, segments and compartmentalizes millions of POIs into one
persuasive and functional tool.
And other related Media
Intelligently identify ideal locations to place displays for maximum brand awareness.
Buses, Trams, Metros, et al.
Agile Route Selection facilitates microtargeting, better planning and much larger spread of message.
And non-classified media
Reconnaissance and Planning of Wall paintings, informal and BTL marketing campaigns.
Hashbrown Systems is pioneer in outdoor monitoring and audit solutions. Our software has been duly audited by one of
the big four companies and the results are accepted by industry readers.
The management portal has access control for vendors, field executives and clients besides options to generate reports and manage daily activities.
Vendor transmits on the ground data by smart phone application. The information is verifiable and tamper proof.
The client has a 360-degree view of the campaign and gets up to date information by way of regular visits by internal auditing team and through vendors.
Broad set of tool to preplan, plan, execute, monitor and measure the impact of your campaign. I kid you not, the incredible team of Hashbrown Systems has made it happen for the OOH Advertising industry.
We at, Hashbrown Systems 3d print cameras for different locations, train the model to
identify and count traffic for brand manager to analyze the effectiveness of a campaign, and
gauge performance of advertisements at a particular location.
We collate demography data with millions of points of interest data that we have access to,
and provide a clear picture of an intended target group.
Identify and reach your audience quantitatively.
Estimate Return on Investment (ROI) of total campaign or single location by a thorough
scientific and statistical analysis and deploying the PEEP - our bespoke 3d printed camera
that counts, identifies and analyses traffic.
Our integrated systems and software have transformed the agencies that use our applications. The boost in productivity, capability and performance have translated info increased efficiency, automation and most importantly, profits.
Contact Hashbrown Systems to put our heads together and discover how your organization may benefit from what we have to offer.
Our first case study briefly analyses the first outdoor monitoring and compliance system for the largest outdoor agency in India by volume.
One of a kind case study of a simple idea that mushroomed into a OOH application of giant proportions. Or, how Hashbrown Systems conceived, designed and developed Compass.
We are constantly evolving, innovating and creating new products and services. If you have a specific problem that needs attention or you would just like to understand more about the scientific methods we employ, drop us a message and we will get back to you.
Hashbrown Systems is always at your beck and call.